Of late I've been doing several brand photography shoots for local businesses based in Cumbria. As an experienced marketeer, working with brands like the national brand - NEW ZEALAND, yep the country, The Body Shop and Heineken, I'm ideally placed to help businesses with their brand photography.
But what exactly is brand photography?
Well, in essence, it is ensuring you have a library full of amazing images which represent your business and re-enforces your brand identity through the use of colour and tone, people, props and settings. You can then use these well-crafted images in your marketing materials, social media posts and adverts to ensure you are promoting a consistent look for your business.
Why should you invest in brand photography?
It creates a fantastic first impression. A beautifully composed and consistent set of photographs helps with stickability! Potential customers are encouraged to stop and look and get to know your brand, rather than continue scrolling, missing all the great things about your business. Professionally shot photographs will also help to set your brand apart from your competition, as well as helping to convince buyers that you are a high-quality brand, with excellent products and services.
It makes your brand more relatable. People love to see the people behind their favourite brands - it is all about making a connection, finding your tribe and being part of something bigger.
It promotes consistency. Having a logo, colour palette, and fonts is excellent, but if your photographs clash or devalue your brand identity, you risk damaging all your hard work, and money spent on crafting a lovely brand. Customers like to see consistency, it helps with brand awareness and to build their loyalty to your brand.
How do you create a fantastic set of images?
When thinking about the photographs you need, try and create a story which will help you map out your needs. Think about the key shots, paying attention to focal points and the message they are conveying. Or you can talk to a professional like me, who can conceptualise the shoot with you, plan the shots and create the story.
Whichever way you go, good luck and remember great photography will make an incredible difference to how your brand is perceived in the minds of your target audience.