Since I last sat down to write a blog, life has taken a drastically different direction to where I thought we were going. COVID-19, furlough, social distancing, work from home, and face masks are now part of our daily lexicon and conversation-starting points.
Photoshoots and weddings were instantly cancelled, and the world for a creative like me who likes to hold a camera and take portraits suddenly became a rather strange place.
I have been one of the lucky ones, heading up the marketing and communications for the charity Inspira, means I have worked right through the last ten weeks of lockdown, primarily delivering a digital marketing strategy to drive traffic to their website or social media channels. Judging by the traffic, I think a lot of people will be grateful for organisations like Inspira, who are dedicated to helping the unemployed and those at risk of redundancy find future work.
But what about photography? I've closed my home studio for now as it's just not practical to operate. But as I look through my portfolio and re-visit and re-edit some images from previous photoshoots, I can see how a slight tweak here in an outdoor setting or large space can produce the same look and style my clients love.
Photography is about light, manipulating it and using it to paint and draw out the vision you have in front of you. A wall, some sort of textured background, a roof, can create amazing backdrops with the right about of shadow. A disused building, a forest, some street photography, all creative spaces to safely shoot unique portraits, brand concepts and create fine art.
2021 wedding bookings are coming in, so people are seeing a future, and in the short term, the two-metre rule applies. With my prime lenses, gorgeous landscapes and outdoor settings, I know brand photoshoots, fine art portraits and family shoots can start again.
So the future of photography? Going forward my values still remain, being empathetic and creative, thinking outside the box, then editing in my unique style. I think for anyone who would like to have a shoot, whether, from a commercial or personal perspective, the key is to communicate with each other, understand the logistics and map out a risk assessment to keep everyone save.
I'm looking forward to getting back behind a camera and creating memories for families and emotive brand photography for clients. So if you'd like to chat, talk through some creative ideas and then decide if it's for you, just send me a message and we can go from there. Xx